Wednesday, November 15 Day One

 
8:00 AM - 9:00 AM

Registration & Breakfast

9:00 AM - 9:30 AM

Presentation

Healthcare M&A Best Practices: Leveraging Data Pre and Post-Transaction

  • Data-driven due diligence to uncover hidden risks, operational efficiencies and growth opportunities
  • Predictive modeling for valuation and the role of data analytics in determining the true value of healthcare assets
  • Post-merger integration and data synergy
  • Continuous monitoring and performance optimization

speaker-1

Scott Ferguson

CEO
Aesto Health

Speaker

9:30 AM - 10:00 AM

Presentation

Maximize Your Profitability Through Real Estate

  • Common misconceptions about representation
  • The importance of real estate to your practice
  • Terminology and commercial real estate overview
  • Negotiation strategies and other advantages of representation

speaker-1

Jennifer Page

Director of National Accounts
CARR

Speaker

10:00 AM - 10:30 AM

Presentation

Maximize the Value of Your Business

  • M&A timing, methods, and price when preparing a business for sale
  • Buyer considerations when looking for a business
  • Recasting the financials and preparing for “buyer numbers.”
  • Valuing the business, cutting to the chase, and taking decisive steps

speaker-1

Len Friedman

Managing Member
RRBB Advisors, LLC

Speaker

10:30 AM - 11:00 AM

Presentation

Building a Scalable Marketing Foundation to Fuel Your MSO's Growth

  • Marketing playbook for MSOs, and developing your brand architecture strategy
  • Building a scalable website platform with a strong SEO foundation
  • Integrating HIPAA-compliant analytics and martech
  • Driving new patient acquisition and online growth through digital media

speaker-1

Lauren Leone

Chief Growth Officer
Cardinal Digital Marketing

Speaker

speaker-2

Alex Membrillo

CEO
Cardinal Digital Marketing

Speaker

11:00 AM - 11:30 AM

Networking Break

11:30 AM - 12:15 PM

Panel

Trends in Leveraging M&A Data and Post-Acquisition Integration Strategies

  • IT integration strategies for rollups
  • Strategies for leveraging data in the M&A cycle
  • Data mining and reporting for clinical and business outcomes management
  • Operational models to streamline acquisition integration and technologies to support growth

speaker-1

Barry Oursler

COO
Aesto Health

Moderator

speaker-2

Paul Wiley

VP of Provider Sales
Veradigm

Panelist

speaker-3

Sap Sinha

COO
Allied Digestive Health

Panelist

speaker-4

Justin Lareau

Vice President of Technology
Consensus Health

Panelist

speaker-5

Mick McGorty

Vice President, Integration Operations
Unified Women's Health Care

Panelist

12:15 PM - 12:45 PM

Presentation

Building and Scaling Centralized Service Teams

  • Build and scale centralized healthcare service teams
  • Building and scaling onshore and offshore teams
  • Using team building to increase performance and reduce costs

speaker-1

Frederik Mueller

CEO
Third Way Health

Speaker

12:45 PM - 1:45 PM

Lunch

1:45 PM - 2:15 PM

Presentation

Compliance Issues and Cybersecurity Threats Specific to Healthcare

  • Overview of cybersecurity in healthcare and specific concerns
  • Discussion of healthcare compliance issues today
  • Managing cybersecurity threats in healthcare

speaker-1

Ryan Blaney

Partner
Proskauer

Speaker

2:15 PM - 3:00 PM

Panel

Leveraging Compliance As a Tool for Enhancing Financial Performance & Minimizing Business Risks

  • Explore how compliance plays a key role in the ongoing operations of a healthcare organization
  • Understand the role of compliance throughout the transactional process
  • Learn how AI is affecting compliance within healthcare and what oversight looks like to stay compliant

speaker-1

Wiks Moffat

Principal
HealthCare Compliance Network

Moderator

speaker-2

Taylor Chenery

Member
Bass, Berry & Sims PLC

Panelist

speaker-3

Zak Eisenberg

Vice President
Merritt Healthcare Advisors

Panelist

speaker-4

Sap Sinha

COO
Allied Digestive Health

Panelist

3:00 PM - 3:30 PM

Networking Break

3:30 PM - 4:00 PM

Presentation

Legislative and Regulatory Landscape Facing Telehealth, Artificial Intelligence, and Interoperability Adoption

  • How CMS views consumerization as they make decisions on reimbursement for RPM and RTM technologies and understanding the regulatory process for SaMD at FDA and the next steps
  • What to know about the recent Executive Order put out by the White House, and the recent HHS/ONC rule on interoperability.
  • How Congress is wrestling with how to deal with PBM’s and digital health investment treants

speaker-1

Ken Callahan

Principal
The Hargan Group

Speaker

speaker-2

Colin Rom

Partner, Head of Public Policy for Bio + Health
Andreessen Horowitz

Speaker

speaker-3

Arvin Grover

Head of Venture Investing
Commonwealth Care Alliance

Speaker

4:00 PM - 4:30 PM

Presentation

Applying Technology to Reduce the Impact of Consumerism & Rising Labor Cost in MSO Operations

  • Consumerism trends in healthcare, and patient “consumer” expectations
  • Meeting provider expectations amidst staffing shortages
  • Leveraging technology to drive measurable improvements
  • MSO operational concerns

speaker-1

Ed Kenney

VP of Business Development
Relatient

Speaker

4:30 PM - 5:00 PM

Presentation

Multi-Location Marketing for M&As and MSOs

  • Keeping pace with healthcare consumerism
  • Recognize marketing as an important revenue center
  • Take a closer look at the patient experience
  • Bring all your stakeholders under the same tent

speaker-1

Kathy Gaughran

Senior Marketing Strategist
Healthcare Success

Speaker

speaker-2

Stewart Gandolf

CEO
Healthcare Success

Speaker

5:00 PM - 5:30 PM

Presentation

Become a Healthcare Services Category Leader

  • Where and how to establish trust and credibility
  • Navigating the consumption of media across multiple distribution channels
  • The role of PR in sales enablement
  • Modern corporate culture in healthcare

speaker-1

Danielle Sabrina

Founder
Society 22

Speaker

5:30 PM - 6:30 PM

Cocktail Reception

Thursday, November 16 Day Two

 

Module 1: Legal Bootcamp

8:30 AM - 9:00 AM

Presentation

Reducing Compliance Risk for Existing and Acquiring Practices and Navigating Cybersecurity Threats

  • Understanding the healthcare compliance landscape
  • Compliance and other relevant standards
  • Best practices for proper coding and auditing
  • Navigating cybersecurity threats in healthcare

speaker-1

Adam Laing

CEO
Healthcare Compliance Pros

Speaker

9:00 AM - 9:30 AM

Presentation

Structuring for Growth & Flexibility in Healthcare

  • The MSO Structure in CPOM states, and non-CPOM states, and sub-MSOs
  • Organic growth: Physician compensation models
  • Equity Opportunities, acquisitions, forms of consideration, employment of seller physicians, and rollover equity

speaker-1

Michele Masucci

Partner
Nixon Peabody

Speaker

speaker-2

Michael Schnipper

Partner
Nixon Peabody

Speaker

9:30 AM - 10:00 AM

Presentation

Legal Considerations in MSOs and M&A

  • Explore the legal considerations in MSOs
  • Understand legal concerns in M&A
  • Methods for making smooth transitions
  • Keeping regulatory concerns at the forefront

speaker-1

Bethany Corbin

Attorney/Co-Founder
Femtech Lawyer

Speaker

10:00 AM - 10:30 AM

Networking Break

Module 2: Finance Bootcamp

10:30 AM - 11:00 AM

Presentation

Valuing Management Services Organizations and their Services

  • Regulatory standards governing the MSOs and their relationships with providers
  • Valuation approaches, methods, and techniques in the valuation of MSOs and management fees
  • When an MSO may seek a valuation opinion
  • Identify attributes that may positively or negatively impact an MSO’s value

speaker-1

Todd Zigrang

President
Health Capital Consultants

Speaker

11:00 AM - 11:30 AM

Presentation

How a Tight Labor Supply Continues to Impact Medical Services

  • Background of the issue, including Pre-Covid trends in nursing shortages
  • Other HC roles in high demand/unable to meet capacity, RBT/BCBA
  • Data on current challenges with strategies and responses to issues
  • Predictions and evolution of the market

speaker-1

Adam Flisser

Managing Director
Marwood Group

Speaker

11:30 AM - 12:00 PM

Presentation

Beyond the Numbers; Common Mistakes Entrepreneurs Make

  • Discussion of pain points in healthcare MSOs and M&A
  • Going beyond the numbers to avoid common mistakes
  • Common sense tips for a successful transition

speaker-1

Amy Colton

Co-Founder
Forefront Wealth Partners

Speaker

12:00 PM - 1:00 PM

Lunch

Module 3: Physician Extender/Physician Assistant Bootcamp

1:00 PM - 1:30 PM

Presentation

Population Wealth: The Upgraded Approach to the Management of Population Health

  • Assess patient specific financial and clinical opportunities as it relates to risk adjust factor (RAF) scores and medical loss ratios (MLR's)
  • Discuss opportunities to increase funding while reducing financial leakage
  • Evaluation of your financial goals: An appraisal of your MSO model

speaker-1

Renee Jones, PharmD, CPh, CRC

CEO
Priority Healthcare Consultants

Speaker

1:30 PM - 2:00 PM

Preparing Your Healthcare Services Company for Your Next Transaction

  • Making a positive first impression with investors, partners, and buyers
  • Beneficially framing products, metrics, and value propositions with actionable strategies before “going to market.”
  • Key insights across product development, finance, operations, and marketing
  • Achieving the next value-inflection point in investment, partnership, or acquisition

speaker-1

Karl Hess

CEO
Texas Health Aetna & Outcome Capital

Speaker

2:00 PM - 2:30 PM

Presentation

Strategies for Simplifying Healthcare Brand Messaging

  • The importance of a clear brand message in the healthcare sector, and the role of strategic media placement
  • Addressing the gap and where healthcare companies often miss the mark
  • Leveraging advanced AI tools to improve marketing and branding
  • Engagement strategies and message clarity workshop

speaker-1

Christine Haas

Owner/CEO
Christine Haas Media

Speaker

2:30 PM - 4:00 PM

Networking Break

Our Agenda: Healthcare Services & MSO Investment Strategies

 

Readers of our daily email, DealFlow’s Healthcare Services Investment Newsletter, know that we live and breathe this sector. Our daily digest of trends and investments in healthcare services is the most comprehensive news offering that exists. Our objective when building the conference agenda is to leverage our year-round coverage and capture the hot button issues our audience cares most about.

Trends

  • Perspectives on PE Investment from Older vs. Younger Physician Owners
  • Innovation Investments at Large Health Systems
  • The Impact of Accountable Care Organizations on Physician Growth Strategies
  • Telehealth & DTC: A Post-Covid Outlook for Remote Care
  • Exploring Trends in Retail Healthcare and Other Business Models
  • Why Hospitals are Pursuing a Retail Strategy for Outpatient Services
  • Hot Sectors Driving Private Equity Investments in 2023 and beyond
  • The Trend Toward Seller-friendly Transaction Terms
  • Why the Consumerization of Healthcare poses a Massive Investment Opportunity
  • New Payment Methodologies for the Shift to Value-based Care

Investment Strategy

  • What Increasing Regulatory Scrutiny Means for the Market
  • Private Equity Transaction Characteristics Before and After Covid
  • A Discussion of Historical Performance of PE Investments in Healthcare Services
  • Investment Opportunities in Highly Leveraged Companies
  • Real Estate Investment Considerations and Expansion Strategies
  • Managing Investments in Medical Services Companies
  • Negotiating a Private Equity Deal
  • Due Diligence Tactics for Evaluating Deals
  • The Opportunity for Expanding into Home-based Care
  • Restructuring Opportunities in Hospitals and Assisted Living Facilities

Mergers & Acquisitions

  • IT Integration Strategies for Rollups
  • How Add-on Acquisitions Fit into a Macro Platform Strategy
  • Hospital and Health System Transaction Trends: “Merger Lite” Deals
  • Factors Driving Industry Consolidation

Finance & Operations

  • Data Mining and Reporting for Clinical Outcomes Management
  • Reorganization Strategies Including Bankruptcies and Liquidation
  • Understanding Key Performance Indicators that Matter when Seeking Investment
  • Payment Models Including Memberships and Concierge Medicine
  • Adopting Enterprise Resource Planning Systems to Improve Performance
  • Finance and Operational Considerations for Management
  • What the Transition to Value-based Care means for Providers and Payors
  • Financial Strategies to Optimize Scale in Local/Regional Markets
  • Using the Latest Technologies to Support Growth

Practice Management

  • How a Tight Labor Supply Continues to Impact Medical Services
  • The Latest in Physician Recruitment and Retention Models, Popular Compensation Structures
  • Best Practices for Marketing and Investing in Web-based Patient Channels
  • Understanding the Delicate Balance when Working with Investors and Providers
  • Managing Periodic Reviews of Payor Contracts
  • Compliance Issues and Cybersecurity Treats Specific to Healthcare
  • Strategies for Expansion into Ancillary Businesses
  • Understanding Patient Satisfaction through Feedback Loops and Surveys
  • Post-transaction Management and Governance
  • HR Policies to Recruit Top Talent and Focusing on the Importance of Culture
  • Building a Foundation that Aligns Physicians and Equity Stakeholders
  • Strategic Partnership Development and Managing Relationships
  • The Latest MSO Strategies Designed for Growth and Flexibility
  • Credentialing Tactics to Consider Before and After an Acquisition

The Healthcare Services Investment Conference 2023 program is currently in development. Please complete this form to recommend a speaker.

 

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