Marianne Canero
Speaker
Marianne is co-founder and CEO of Karma Health, an exclusive physician network dedicated to partnering with physicians in growing their practices. With over 17 years of experience in building and growing successful companies in the healthcare and wellness industries, Marianne is driving the nationwide expansion of the Karma Health network. Before joining Karma Health, Marianne was Vice President of Expansion for Sollis Health. She was responsible for the company’s expansion into new markets, from feasibility through construction and turnover of new facilities. During her tenure, she led cross-functional teams in the opening of 9 corporate locations, expanding the company’s footprint into two new markets and driving a 22% increase in memberships. Her previous positions include Founder/CEO of Alma Community and head of Global Real Estate for GEM-family office. Her diverse background includes international real estate finance, business development and business management. She earned a BS degree at Cornell University’s School of Hotel Administration and her MBA from the University of Miami.
Topic
Wednesday August 24, 2022
Best Practices for Marketing and Investing in Web-based Patient Acquisition Channels
- Reaching potential patients online
- Local SEO, PPC advertising and building social media presence
- Mobile marketing and the value of eyeballs on smart phone screens
- Measuring ROI and CPA (cost-per-acquisition)